At Creative Gyeenius, we believe that good marketing is not wholly motivated on gain, but is equally as giving. Good marketing is good in its intent, and good because it works. It is a powerful tool that should be used to move, captivate, and educate an audience. It is not a tool to be used simply for shameless self-promotion. Content Marketing is the key to a good marketing strategy.
Content marketing is the latest, and most successful, technique to take the world by storm. The explanation lies in the name. Content marketing focuses heavily on content. This method demands a lot of the patience and nurturing, as it calls for the creation of easily digestible, original, good quality, content, in the form of graphics, videos, articles, and PR.
The main ideas behind content marketing are; to create content that answers a need, question, or problem; disseminate that information or solution to the right audience, in the right format, and at just the right time.
Consumers are intelligent, innovative, and experienced. Your brand, and your marketing campaign, must acknowledge this, and behave accordingly. If done well, content marketing will have your customers flocking to you.
If you believe in the power of a great website, and you should, then chances are you've heard of SEO, or search engine optimization. The best part about a content marketing strategy, is that it can help improve your SEO as well. To have your website rank highly on google, and the other search engines, it must contain a good amount of quality content, and it should be continually changing. Therefore, adding new and more relevant information frequently is the perfect way to improve your search rankings, while keeping your audience interested in your brand and what you have to say.
Providing consumers with useful information that, in some way, makes their lives easier, or better, is great for everyone, for business, and for SEO. Win-Win!